In Machkhowa village of Assam, Sangeeta Gogoi established a handloom textiles production unit equipped with two looms, aiming to contribute to local economic development. However, the onset of the COVID-19 pandemic disrupted operations, exacerbated by the absence of online marketing channels.
Participation in the FMC-CISCO initiative proved instrumental in Sangeeta’s resurgence. Through comprehensive training encompassing modern designs, new handloom products, e-commerce, digital marketing, and cyber security, she revitalized her business. Leveraging an active Facebook presence, she cultivated a broad customer base, particularly drawn to her Tussar dupattas, stoles, and sarees adorned with colorful motifs.